What is an example of a competitive advantage?

For example, if a company advertises a product for a price that's lower than a similar product from a competitor, that company is likely to have a competitive advantage. The same is true if the advertised product costs more but offers unique features that customers are willing to pay for.

What is a competitive advantage & why is it important?

These advantages allow a company to achieve and maintain superior margins, a better growth profile, or greater loyalty among current customers. A competitive advantage is often referred to as a “protective moat.” Strong and repeatable competitive advantages can create sustained success for a business and attract capital more readily and cheaply.

What makes a brand a competitive advantage?

It can come from various sources, such as product quality or innovation, proprietary technology, or excellent customer service. Established brands may have a competitive advantage based on customer loyalty alone or by their connections to markets of potential customers.